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In doing some research, I have found a couple of items that make the Taurus pistols the bargin that they are.

And no, it isn't cheap Brazilian labor.

CNC (Wikipedia)

The abbreviation CNC stands for computer numerical control, and refers specifically to a computer "controller" that reads G-code instructions and drives the machine tool, a powered mechanical device typically used to fabricate metal components by the selective removal of metal. CNC does numerically directed interpolation of a cutting tool in the work envelope of a machine. The operating parameters of the CNC can be altered via software load program.
Taurus has invested in high tech operations in which software drives their maching tools. Once programed, the machine replaces an expensive machinest to reproduce identical parts... ie the slide, metal frames etc.

MIM (Wikipedia)

Metal injection molding or (MIM) is a manufacturing process which combines the versatility of plastic injection molding with the strength and integrity of machined, pressed or otherwise manufactured small, complex, metal parts.

The process involves combining fine metal powders with plastic and wax binders which allow the metal to be injected into a mold. The binders are then removed by solvent and thermal processes and the resultant metal part is sintered at temperatures great enough to bind the particles but not melt the metal. The products of metal injection molding are up to 98% as dense as wrought iron and used in a broad range of applications (including medical, dental, aerospace, and automotive just to name a few.)

The window of economic advantage in metal injection molded parts is such, that the complexity and small size of the part or perhaps difficulty of fabrication through other means may make it cost inefficient or even impossible to manufacture otherwise. Increasing complexity for traditional manufacturing methods typically does not increase cost in a metal injection molding operation due to the wide range of features possible through injection molding (undercuts, threads (both internal and external), miniaturization, branding).
When heated to 2,000 degrees the molicules flow and the item becomes homogenous (the same throughout) and can be machined or polished as needed.

These two processes allow Taurus to build guns with tight tolerances which could only be produced in the "old school" through man precise and skilled man-hours.

It doesn't make Taurus any better, but it doesn't make them any less... it just makes them with very little precision craftsmanship.

If you want fine craftsmanship, great... you will pay 3 to 5 times the price of a Taurus gun... but it may be worth it to you.

However, if you want a tight-fitting gun made with the most modern methods available... then buy a Taurus.
 

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One other reasons is labor is cheaper in Brazil. Taurus is also a fully self-sufficient company, doing their own building, marketing, shipping, R&D, etc.

Unlike other firearms like XD's, M&P's, Springfield 1911, etc....
 

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I would disagree. Cheap labor is a huge part of it. Countries like Austria, Germany, Belgium, and to a lesser extent The United States, have outrageous labor costs. Taurus makes the claim about keeping everything in house as a way to keep costs down. That is a line of BS. Have we not all heard of economies of scale?
 

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People still prefer hand made firearms to machine made ones. They feel better knowing there's a dude somewhere running the machines that create his pistol, as opposed to it being nearly 100% machine made.

It's also about buying the name. You buy a Kimber or an Ed Brown because they're "custom" pistols. There's more human involvement in the creation. But the basic model has the same bells and whistles that a PT1911 might have...but I'm sure there's a bit more aesthetic improvements.

I would also equate it to some people just sticking with brands of cars they have had for years. Ford, Chevy, Toyota, whatever. There's Sig guys, Colt guys, Marlin guys, and Glock guys. At one point a Chevy guy may have owned a Ford and hated it. Maybe that model of Ford was a total POS, and caused that person to be prejudiced against it for quite some time. Works the same way with firearms.

A guy buys a Taurus, and has bad luck. Bam, hates it forever. Same thing can happen with Sig and Glock...or any other company.
 
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