I was at a gun show last weekend and was looking for a compact and had virtually every gun in production to check out, hold etc - I was deciding on the XD sub comp, the M&P C, and the glock 26 - I chose the 24/7 because of:
1 - the features - has nearly every avail feature including an external safety, which for me, I like to have in a carry gun and you don't see on glocks or M&Ps - in 9mm it has a 17+1 capacity
2 - simply put it felt great to hold - not as thick an bulky as a baby glock or the XD IMO and I like the rubberized grip - the mags have extensions already on them so with a mag in it feels great, it has a nice balance to it for a polymer framed pistol
3 - the price - at the gun show I was trying to decide between an XD sub comp for 450 NIB, but I couldn't ignore the 24/7 C at 310 NIB!
So that was why I chose it -