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I remembered reading an article recently that discussed this phenomenon with drugs. I did a Google search and found this article:

http://consumerist.com/365437/expensive-placebos-work-better-than-cheap-ones

Your Stupid Brain
"Expensive" Placebos Work Better Than "Cheap" Ones

A new study published in the American Medical Association has a new and astonishing demonstration of just how much your perception becomes your reality when it comes to prices. People in the study thought they were trying out a new kind of pain med. Instead, they got sugar pills. However, some were told their sugar pills cost $2.50, and the others were told the pills cost $0.10. People with the "pricey" sugar pill had their pain reduced much more than the "cheap" sugar pill.

/end of story

It seems science backs you up on this one, kansas_plainsman. A more extensive article is here:

http://www.nytimes.com/2008/03/05/h....html?_r=3&oref=login&oref=slogin&oref=slogin
 
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