[Clarke123]

If Taurus is going to seriously consider getting into the long-gun market, they may want to take a lesson or two from Beretta and Mossberg. Beretta bought Sako and increased their sales by plugging in Beretta's distribution network and re-branding a line of less-expensive Sako's: the Tikka and A7. Mossberg bought out Raptor who now makes their very good quality, accurate ATR's and 4x4's. At the same time Browning has introduced their BOSS system ... and I could go on-and-on .... A common trend is towards inexpensive, quality, and accuracy-out-of-the-box. Today's new gun buyer doesn't seem to want to make a hobby of tweaking his rifle, he /she want to take it out and shoot it! What a novel idea: Buy a rifle and take it out into the woods and shoot a deer ... who would want to do that when you can still get name brand rifles that you need to fuss over for months (what kind of ammo does it like, how is the stock bedded, need to go to the gun smith for a trigger job) before you can get it to hit a barn door.

Perhaps pistol manufacturers should follow their lead ... just a thought.

 

[Clarke123]

Mr. Big Ugly (Tall) Texan,

You hit the nail on the head! Anytime you want to increase sales, placing your efforts where you are currently most successful always provides the biggest and quickest payoff. Before you move on to other products, be the best at what you currently do ... Great Quality, at Great Prices built Taurus, and they need to never forget what has made them great.

BTW: I have fond memories of El Paso ... Standing by the window of my motel and watching half the red dust in Mexico blow across the river into Texas ... (I'm not talking about illegal aliens, but just plan old dust!). Other than "Hot and Dry" it is one of the nicest places to visit (mainly because of the local residents .. real friendly people)