Me too. Now, to get the rest of the country to feel the same.
Separating it from the political side is a good way to start. By that I mean keep politics out of it, never mention the NRA to someone new to shooting (even though they do have educational programs), treat shooting no differently than you would any other sport.
Politics is a me against them, us against the enemy game for the vast majority. It always has been. Any mention of the political side sets much of the population on the defensive. In many instances, members of both left and right treat their political positions as a religion. To be taken on faith and to be evangelized. Question that religion and it doesn't matter what facts you have, you are wrong.
On the NRA, I could say see above point,

. Mentioning the NRA is a quick way to alienate someone who only knows of shooting through the news and pop culture. Rightly or wrongly they are a big lightening rod that turns people off immediately. Many who would other wise be at least open get turned off.
Finally; Yeah its good to be safe, but come one. There is such a thing as overly safe. With any activity there is always a risk, that's life. The more risk you take out of life the more fun you take out. Yeah the basics are important. Treat every firearm as if its always loaded, don't point it at things you don't want a hole in, finger off the trigger unless shooting... beyond that don't be so safety safety safety, lighten up a little bit. That scares alot of people and only serves to reinforce the belief that all guns are dangerous no matter what and should be banned or highly controlled by government.
Basically many on our side alienate or scare off alot of otherwise open people right out of the gate in my opinion.