A couple of weeks back we picked up our standards, Vodka, Rum and a bunch of the little airplane bottles of different liquors. One of them was the Jack Daniels Tennessee Fire. Well, I hadn't tasted it until I saw this thread. It's got a very pronounced Sweet Cinnamon flavor, similar to Hot damn Schnapps. It's very hard to actually taste the JD. Good flavor, thinner than Schnapps so overall I'd say it was pretty good. It would be great with some apple liquors to give you that cinnamon apple flavor.