My grandfather drove Ford trucks, my dad now has a Ford truck after years of GM vehicles, and he loves it, and I've had more Fords than any other brand. Sedans, SUVs, a wagon... They just work. I remember when my town was evacuated for a couple of weeks due to a forest fire. We got a letter out of the blue from Ford saying we could take a couple of months off our payments if we needed to, they'd just tack them on the end of the term with no penalties. That's taking care of your customers.
We recently got a 2018 F150 King Ranch. 4x4, four door, 5.0, and it gets 20-23 mpg. While massaging your back. Love it. Just a fantastic vehicle. Hope we have it for 200,000 miles.