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Taurus Holdings Names Anthony Acitelli As New President and CEO

Jul 31, 2014 - 10:06 AM - by 4Nines
Taurus Holdings, Inc. announces Anthony Acitelli as their new President and CEO. Taurus Holdings encompasses the Taurus®, Rossi®, Heritage and Diamondback FirearmsTM product lines.

Mr. Acitelli is a longstanding industry veteran and joins Taurus with over 20 years of experience in the firearms industry, spending the last year as Senior Vice President of Sales at Colt. He has a proven track record with manufacturers such as ATK where he progressed in the company to President of the Accessory Division. As part of Mr. Acitelli’s industry tenure, he served as VP of Sales for Tasco Worldwide and led the sales and marketing team at Federal Cartridge.

"Anthony will be a solid asset for Taurus with his ability to grow brands as well as his experience in leadership," states Andre Balbi, President and CEO of Forjas Taurus. “We look forward to seeing Anthony’s direction as we continue to develop closer relationships with our distributors, retailers and consumers alike.”

Mr. Acitelli’s education runs deep with an MBA from Thunderbird Global Schools of Management, a bachelor’s degree in Finance from the University of South Florida, a general management certificate from Harvard Business School and has had executive management training at the University of Chicago Booth School of Business.
  82 Replies | 9,365 Views

Taurus Factory Tour 2

May 02, 2013 - 7:02 PM - by BigSkiff


In December of 2011 two members of our staff, Airwrench and myself, were invited to tour the Taurus plant in Miami, FL. We came home from that tour in complete awe of what we had seen and the total commitment of the then new CEO Mark Kresser and his staff. Airwrench and I put together a thread documenting our experience and posted it in the TaurusArmed News Section. A year and a half has passed since that tour and we were once again graciously invited back to Taurus to see how things have progressed and grown since our last visit. It was hard for me to imagine that a company like the one we saw in 2011 was going to be much different or show any significant improvement in just 18 months. I mean come on, it's hard to do that when you're already setting the standard for your industry. Much to my surprise and delight, I couldn't have been more wrong! Taurus USA has grown, expanded, improved, and gotten even better than it was before.

This time there were seven of us that attended; MissKitty, Czechbikr, Rodfair, Daytonaredeye, TexasDeputy, Airwrench and myself. We all took pictures, asked a lot of questions, and are going to do our best to both show and tell you what we saw, and more importantly try and convey the sense of commitment we all felt Taurus has to it's customers. I returned home even more impressed than I was the last time, and the rest of the staff had a similar reaction. If you haven't read the original Taurus Tour thread I would encourage you to read it before you read this one.


The main things that are different this time are the growth of Taurus and the addition of the new brands. Second, is the increase in manpower and machinery since the last time. Third, are the big changes in Customer Service; both those already made, and those about to be added. Fourth, is the story about the impact that the big buying surge has had on Taurus. And finally, we need to acknowledge the commitment Mark Kresser has made to his staff, his company, his customers, and the gun owners of... [Read More]
  81 Replies | 25,090 Views

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